I think a lot of these organizations setting up fundraisers to fight cancer need to be more careful when they are naming and picking slogans for their campaigns.
'Breast cancer walk'
A Breast cancer walk? It almost sounds like you are promoting it. Or how about this one I saw the other night.
'Stand up for Cancer'
That is a poorly named campaign, you do not want to do anything 'for' Cancer, I think what you want to do is be against it. The worst of all was being promoted by a major grocery store chain (Vons) a few months back.
'Donate To Breast Cancer'.
Are you kidding me? That was their actual slogan. I am not going to give any money 'to' Breast Cancer. Maybe I am taking things too literally but there is a lot in a statement and in my opinion these organizations need to present a clear picture of what they are trying to accomplish, starting with the title and slogan.
Further, why are they all making the same obvious mistake? It might make some wonder.
'Breast cancer walk'
A Breast cancer walk? It almost sounds like you are promoting it. Or how about this one I saw the other night.
'Stand up for Cancer'
That is a poorly named campaign, you do not want to do anything 'for' Cancer, I think what you want to do is be against it. The worst of all was being promoted by a major grocery store chain (Vons) a few months back.
'Donate To Breast Cancer'.
Are you kidding me? That was their actual slogan. I am not going to give any money 'to' Breast Cancer. Maybe I am taking things too literally but there is a lot in a statement and in my opinion these organizations need to present a clear picture of what they are trying to accomplish, starting with the title and slogan.
Further, why are they all making the same obvious mistake? It might make some wonder.
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