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Loud music makes alcohol taste sweeter: studyΒ* - NY Daily News
ps: drink moderately or not at all ....walk the middle path....personally not a fan of loud and crowded places ...too many waves.... (but i like my drink once in a while )
Loud music makes alcohol taste sweeter: studyΒ* - NY Daily News
According to a British study out of the University of Portsmouth announced Thursday, the volume of music and noise in a drinking environment could alter the taste of alcohol and have a significant impact on consumption.
In the study, about 80 participants were asked to rate a selection of drinks on the basis of alcohol strength, sweetness and bitterness while subjected to different distractions, including music, listening and repeating a news story, both, or silence.
The study found that drinks were rated significantly sweeter overall when participants were listening to music alone. And when they were exposed to the maximum level of distraction -- music and shadowing the news story -- subjects were less able to detect alcohol strength as the din of noise appeared to impair their judgement.
In the study, about 80 participants were asked to rate a selection of drinks on the basis of alcohol strength, sweetness and bitterness while subjected to different distractions, including music, listening and repeating a news story, both, or silence.
The study found that drinks were rated significantly sweeter overall when participants were listening to music alone. And when they were exposed to the maximum level of distraction -- music and shadowing the news story -- subjects were less able to detect alcohol strength as the din of noise appeared to impair their judgement.
Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments, said lead researcher and psychologist Lorenzo Stafford in a statement.
Meanwhile, a study published this fall in the British Journal of Psychology also found that music can influence how wine tastes.
ps: drink moderately or not at all ....walk the middle path....personally not a fan of loud and crowded places ...too many waves.... (but i like my drink once in a while )
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